We look forward to welcoming you to our booth. HALL 6.1 | C100
HALL 6.1 | C100
Goldschmaus live at ANUGA 2025 – for the first time with its new branding ‘Marke der Bauern’
Experience Goldschmaus more intensely than ever before! At ANUGA 2025, we will be presenting ourselves for the first time with our new brand identity ‘Goldschmaus – Marke der Bauern’ and celebrating the best that meat culture has to offer.
Experience meat expertise with an intensity that can only be found at ANUGA!
Our exclusive MEATSHOWS bring you up close and personal: insider tips and culinary highlights from our grill masters and experts, special cuts that you can't try anywhere else, and new product presentations from our range – all live and in a unique show format.
Places are strictly limited – secure your place now before others do.
If you're not there, you'll miss the highlight of ANUGA 2025!
Meatshows – Intensive meat expertise only at ANUGA!
Our MEATSHOWS take place daily from 4th to 7th October 2025. The number of participants is limited, so please book your place in advance.
Participation is only possible after prior online registration. Please make sure you receive your booking confirmation.
Daily schedule of our MEATSHOWS at a glance
Belly in Perfection This MEATSHOW focuses on pork belly – and we prepare it Korean BBQ style. A true delight that often goes unrecognised. Our experts will demonstrate this method of preparation live on the grill. At the same time, our sales team and barbecue masters will explain how Goldschmaus produces, processes and markets pork belly around the world – from the raw product to the ready-to-sell solution.
Braised cheeks Here, everything revolves around braised beef and pork cheeks – intense in flavour, tender in texture and perfect for sophisticated culinary concepts. Right at the grill, they'll show how this special cut becomes a culinary star when braised. Meanwhile, they'll share some exciting insights: How does Goldschmaus get, refine and reliably deliver cheeks to customers? From raw goods to ready-to-cook solutions – every step is just right.
12:00 p.m.: Break
Premium steaks in the spotlight – perfectly selected and matured, precisely cut and ready for their big moment on the grill. Our experts prepare various cuts live and show what really matters when it comes to quality, marbling and degree of doneness.
We explain the development of the premium steak – from its origin and breed to its maturation and tailor-made packaging for different target markets.
13:30 p.m.: Break
This MEATSHOW focuses on something that no menu should be without: sausage at its best – whether coarse or fine, boiled, smoked or grilled. Live on the grill, our experts demonstrate how versatile and flavourful Goldschmaus sausage products are. At the same time, we provide a glimpse behind the scenes: what raw materials are used? And how does craftsmanship translate into an industrially reproducible quality product?
This MEATSHOW is all about quick, tasty solutions – pan-fried dishes that are eye-catching and easy to prepare. The focus is on our self-service range of gyros pans in various varieties – classic, spicy or Mediterranean.
Live at the grill, our experts demonstrate how easy it is to prepare these products – ideal for the kitchen, counter or promotional marketing. At the same time, they explain how these items are created: from the marinated raw product to packaging solutions and logistical fine-tuning for food retailers.
This MEATSHOW is dedicated to enjoying meat during the cold season – with two special classics: smoked pork loin and tenderloin. Whether prepared traditionally or reinterpreted, we show how these products create moments of real enjoyment. In conversation with the sales department, we discuss how Goldschmaus develops seasonal specialities and how familiar products can be presented in exciting ways.
15:30 p.m.: Break
This MEATSHOW is dedicated to the secret stars of beef and pork – the so-called secret cuts, which are often overshadowed by the classics but are right up there in terms of taste. Our experts prepare selected cuts live and show how surprisingly versatile they can be. At the same time, we explain how Goldschmaus processes these cuts and prepares them for various uses.
Boothparties – When the trade fair closes, the world of indulgence opens up!
When the trade fair closes, the world of indulgence opens up – only at Goldschmaus! Our booth party is not an evening like any other: this is where the industry, indulgence and emotion come together – in a relaxed atmosphere with culinary surprises, unique guests and genuine Goldschmaus quality. Participation is by registration only – and the few places available are highly sought after. If you don't book in time, you'll miss the party that everyone will be talking about the next day!
Global Horizons
The world is Goldschmaus' guest: this evening is all about the international market. Managing Director Tobias Flerlage and a high-profile guest speaker will provide exciting insights into opportunities, challenges and our strategic orientation in the export business. Afterwards, we invite you to network and engage in personal exchanges – an opportunity to gain new perspectives and experience Goldschmaus' international strength first-hand.
Next Level
With Next Level, Goldschmaus focuses on animal welfare, brand programmes and higher standards of animal husbandry. Dr Gerald Otto and other external experts will give a keynote speech on how innovation, quality and responsibility go hand in hand. The evening will provide an opportunity for dialogue and networking – to develop ideas together and shape the future responsibly.
Game Changer:
Sponsoring
Under the title Game Changer, we highlight how sponsorship creates real added value. Patrizia Fredeweß from Goldschmaus and Hans-Jörg Otto from Bremer Weser-Stadion GmbH provide exciting insights into the strategic partnership and its impact far beyond the playing field. During the networking evening that follows, we will discuss opportunities, visibility and new approaches – and why sponsorship at Goldschmaus is more than just classic product marketing.
